SAL Marketing Group

Just Deck ItMarketing Audit and Landing Page

Both call buttons on your site are coded with a "+" in front of 0404, so a tap may not ring you.

5.0 stars
From 11 Google reviews
~450
Perth searches a month for a deck builder
+0404
How your call buttons are coded
$4.72
Per enquiry for a Perth concreter we work with, first week on Facebook

How it works.

1Someone sees your deckA before-and-after on Facebook, or a Google search
2Lands on your pageBuilt for people who want a deck
3Fills in the formFour taps and their details
4Your phone rings. You quote the deck.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 Your new landing page

One page for people who want a deck built.

~450 searches a month

That's how often Perth searches Google for someone to build a deck. The same page works for Facebook ads too.

Preview of the Deck Builders Perth landing pageA
For Perth homeowners getting a deck

Deck Builders Perth

"deck builders perth", "deck builders", "decking installers perth"

See your landing page

What the page does

  • Leads with decks only, 20 years, and your own reviews
  • A short tap-through quote form, and tap-to-call on phones
  • Room for your own before-and-after photos and video
Try the form

On the demo, the form comes to us. Live, it comes to you.

2 Where you're at right now

Decks are all you do. Your call button needs a fix.

Three things we found on your site, checked on a phone.

Your homepage, 29 Oct 2026.
Your homepage, 29 Oct 2026.
1

Your call button is coded "+0404".

Both call links on your homepage are tel:+0404712242. A "+" means an international number, and 0404 isn't one, so a phone may not dial it. Your number also isn't on the first screen on a phone.

Your homepage code, checked 29 and 30 Oct 2026.

2 names
2

The same review, under two names.

"Baigent has performed a number of jobs for us..." appears word for word under Nigel Burge, and again under Carly Imrie. People reading reviews notice that.

Your homepage code, 30 Oct 2026.

0 tracking tags
3

Nothing tracks a single visit.

There's no Google Analytics, Meta pixel or Tag Manager on your site. You can't see how many people look, or which jobs the site brings in.

Your homepage code, 30 Oct 2026.

What's working

5.0 stars
from 11 Google reviews.
  • A Quick Quote form right on the homepage, and it works.
  • Seven written testimonials.
  • Decks only: elevated, pool, alfresco and portico.
3 What Perth is searching for

Deck searches peak in spring. That's right now.

970 searches last October

About 450 a month on average, from people in Perth looking for someone to build or install a deck. The busiest months last year were October to December.

"deck builders"
260
"deck builders perth"
50
"decking installation"
40
"decking installers perth"
30
"deck builders near me"
20

Searches a month in Perth, 12-month average.

Deck builder searches in Perth, by month

02505007501,000Oct 25: 970 searchesOct970Nov 25: 800 searchesNovDec 25: 610 searchesDecJan 26: 380 searchesJanFeb 26: 350 searchesFebMar 26: 390 searchesMarApr 26: 290 searchesAprMay 26: 290 searchesMayJun 26: 210 searchesJun210Jul 26: 240 searchesJulAug 26: 330 searchesAugSep 26: 250 searchesSep
Show as a table
MonthSearches
Oct 25970
Nov 25800
Dec 25610
Jan 26380
Feb 26350
Mar 26390
Apr 26290
May 26290
Jun 26210
Jul 26240
Aug 26330
Sep 26250
What we'd leave out
  • "decking perth" (about 1,000 a month) and "composite decking perth" (about 390). The top Google results for both are timber yards and suppliers, so many of those people are buying boards, not hiring a builder.
  • "decking cost perth". Those people are mostly comparing prices.
  • "patio builders perth" and "pergola builders perth". A different job.

Source: Google Ads Keyword Planner, Perth WA, pulled 30 Oct 2026. Top results checked in Ahrefs, 30 Oct 2026.

4 What it could bring in

About 1 new deck to quote every 3 weeks, from Google alone.

Google search on its own is small for decks in Perth.

At $50 a day, Google forecasts about 1.5 enquiries a month, about $90 each. It can only spend about $137 of a $1,500 month, because only so many people search for a deck builder.

Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 31 Oct 2026.

If 5 in 100 enquire
0.8
enquiries a month
$179 per enquiry
If 10 in 100 enquire
1.5
enquiries a month (our base case)
$90 per enquiry
If 20 in 100 enquire
3.1
enquiries a month
$45 per enquiry
The numbers behind the forecast

At $50 a day, Google expects about 15.3 clicks in 30 days, at about $8.93 a click. Raising the budget to $100 a day adds nothing, because the ad only shows when someone in Perth searches for a deck builder.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$13715.3$8.930.81.53.1
$50 a day, bids capped at $20$13015.2$8.530.81.53.0
$30 a day, bids capped at $30$13715.3$8.930.81.53.1
$100 a day, bids capped at $30$13715.3$8.930.81.53.1

Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 31 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "diy"), which we'd add. Forecasts move week to week.

Where the rest of your customers are

A before-and-after video of one of your decks, shown on Facebook and Instagram to Perth homeowners, reaches people before they ever type "deck builder" into Google.

That's how the concreter below got his enquiries.

What it takes to pay for itself

The monthly package is $1,499 + GST, plus your ad spend. Take what one average deck makes you. That tells you how many decks a month covers it.

Use your own numbers here. The landing page below is a one-off.

Proof, a different trade

A Perth concreter we work with: 29 real enquiries in their first week, at $4.72 each.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

5 What it costs

Start with the page.

Step one

Your deck builders landing page

One-off
$1,800 + GST
  • The page above, finished with your details and photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included)
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page. For decks, we'd start with Facebook and add Google once it's working.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

6 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You pick a job to film

A deck going in soon, for the before-and-after.

We finish the page

Your details, photos and tracking.

Ads go live

We check the enquiries every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Change both call links to tel:0404712242.
  • Remove the duplicate review.
  • Your footer says 2021. Update it.
  • Add Google Analytics so you can see what the site brings in.

Source: your website, checked on a phone 29 and 30 Oct 2026.